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- The Startup Velocity Question
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- Man and Superman
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- The Future: End of Capitalism
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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 4)
Sramana: Do you make any assumptions about customer support agents? Do you expect that they will use this product as well? Aaron Fulkerson: Yes, and I will give you an example to illustrate this. A typical deployment by a software company will leverage our subscription payment system. It will typically start with one individual who
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 3)
Sramana: It sounds like you avoided the problem of becoming diluted in a broad collaboration market by focusing on your original premise. Is that a fair statement? Aaron Fulkerson: Yes. We went back to what we were originally very excited about. This is a valuable lesson for other entrepreneurs. You will have investors and other
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 2)
Sramana: When you started this project, what was going on in your mind? Why did you decide to tackle this particular problem? Aaron Fulkerson: I saw a problem I thought we could address. I had a bunch of friends who worked at WebSphere, and they had a couple of thousand people working on their project.
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 1)
Aaron Fulkerson is the co-founder and CEO of MindTouch, a company that offers a cloud-based self-service help center and knowledge-as-a-service platform. Prior to founding MindTouch he was a member of Microsoft’s Advanced Strategies and Policies division, where he worked on distributed systems research reporting to Microsoft chief strategy officer, Craig Mundie. Aaron has also helped
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 7)
Sramana: What does the competitive landscape look like in your market? Itai Sadan: We have always been considered the de facto leader in our space. Most companies copy what we do and try to close the game with DudaMobile. They look at our features and will copy them in their releases. As we grow and
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 6)
Sramana: What do your premium functions offer? Itai Sadan: Our premium features help you drive more traffic to your site and grow your business. We have a widget that is called “click to call” that lets users visiting the mobile website click a button and call the business. We have another widget called “click to
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 5)
Sramana: What was your next deal after Webs.com? Itai Sadan: Our next deal was with Yahoo small businesses as well as with an Intuit company. We have since done deals with companies like Google. Sramana: What was your deal with Google? Itai Sadan: In 2012 Google had a marketing initiative to get small businesses to
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 4)
Sramana: What kind of deal did you structure with AT&T? Itai Sadan: It was a reseller deal. They were using our technology internally and we trained their staff to use our product. That was an amazing QA exercise of our product because we suddenly had 40 AT&T web designers working with our product giving us