Sramana: What timeframe was all of this work occurring? Paras Chopra: I started coding the second version in December of 2009. Sramana: You basically bootstrapped Wingify using your paycheck, correct? Paras Chopra: Yes. I spent about $20 for a domain name and really had no major expenses. I really just invested my time. My living
Sramana: Did you build the entire project yourself or did you hire people to help you? Paras Chopra: I paid about 50,000 rupees for a website design. I did a very basic product design myself. I launched the website on Hacker News, and the feedback I received was horrible. Nobody understood what I was trying
Sramana: Obviously you don’t have a background in marketing. Typically we see people getting into a field with fairly significant domain knowledge and then building a product using that domain knowledge. You seem to have come into marketing optimization without real knowledge of marketing. How did that work? Paras Chopra: Looking back I think I
Sramana: When did you graduate from college, and what did you do after you graduated? Paras Chopra: I graduated in 2008. Even though I studied biotechnology, I remained very involved with computers the entire time. My area of concentration for biotechnology was computational biology. In that specialty I would model biological problems using computer programs.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. [Also check out my Entrepreneur Journeys book, Seed India – How To Navigate The Seed Capital Gap in India] Paras Chopra is the founder and CEO of Wingify, a company that builds web analytics and optimization technology to include its flagship product Visual Website Optimizer. Prior to Wingify, he was
Sramana: There are larger companies such as Oracle who have internal projects to address the same market you are going after. Of course they have a lot more market reach than a startup. How do you position Gainsight knowing you have those types of companies getting involved? Nick Mehta: We have to focus on our
Sramana: Thought leadership marketing is very expensive. When you are building a category, it takes time to build a market. It’s helpful to have competitors because you are no longer the only company investing in leadership marketing. Have competitors to Gainsight emerged? Nick Mehta: Yes, they have, and you are 100% right. I like having
Sramana: What is the background of the founder of Gainsight? Nick Mehta: He was running another SaaS company called Host Analytics, a SaaS-based corporate performance management product. It is a sizable business with a lot of customers. He brought in a CEO and became the chief customer officer of Host Analytics. His job was to