Jim Donohue: Professors traditionally have known what students are doing. They are able to say to a student, “Oh, you flunked this test. You’ve got to study more.” But we haven’t done a very good job, as an industry, to really tell students where they stand. So, we’re building a whole suite of analytical tools.
Sramana: After you launched the product in three months, what kind of ramp did you see in terms of adoption? Christophe: That’s a long time ago. Julien, have you seen the historical figures lately? Julien: Yeah, I did. If you talk about 2011, I want to say the numbers would look small for now. I
Sramana: How much have you been able to accomplish with your new engineering team when it comes to maturing your product? Varun Shoor: I personally believe the product is evolving. Our engineering practices can still use additional maturing although my teams believe we have evolved to a point where we are able to really leverage
Sramana Mitra: I’d like to double-click down further on each of these categories. Since you’re on the roll with the student-led learning piece, explain to me how you go to market with that. Looks like your instructor-focused business is through reps but the student-focused business is a consumer business? Is that correct? Jim Donohue: It’s
Sramana: Were you bringing them to San Francisco without salary? Christophe: No. They had salary within TextMe from day one. Sramana: Okay. That’s interesting. That brings me to the next question, which is what was the financial structure of the company? Were you putting in some of your own money from your prior successes to start
Sramana: Did your dad mentor you or help you as you were starting Kayako? Varun Shoor: I went to him for feedback but the feedback he was able to give was from a different industry. He was accustomed to dealing with factory laborers. Apart from that, he did help me when it came to managing
Sramana Mitra: Alright. So I understand exactly where your position is now. Obviously, you’re at a very interesting point of the history of your industry. As the Chief Product Officer, you’re looking at the industry. As you said, you’re looking at the digital strategy. So talk to me about what other digital trends that you
Sramana: Okay. Let’s talk about what is the premise with which you started TextMe, Christophe? Christophe: In 2010, we were looking at new opportunities and that was the time when some other mobile communication apps like WhatsApp, Viber, and Tango were in the market and I felt there was still a strong opportunity to do