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- The Startup Velocity Question
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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 10)
We conclude our conversation with a brief discussion about Google, and any potential impact it may have on Adapt.tv, including competing for talent. SM: Which companies are out there that you find interesting, who have good approaches, besides yourselves? AA: We obviously think the approach should be viewer friendly, effective monetization. I think it is
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 9)
According to Amir, the learning system is an important aspect which will lead to optimized ad campaigns for content providers. Is it? I’m still very skeptical … SM: I see, so what you are basically doing is trial and error while the learning system figures out effectiveness, and then you push ads out accordingly. AA:
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 8)
Here I challenge Amir some more on the business strategy. Technology is wonderful, but are they solving the right business problem? Just because I am looking at a car chase in a movie segment doesn’t mean I am ready to jump and buy a BMW. There is little relevance. On the other hand, if I
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 7)
We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM:
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 6)
Next Amir describes the environment and concepts behind the founding of Adapt.tv. Having the seed money himself from his previous exit, he was able to move forward aggressively to seize a piece of an emerging market. This is a key element for entrepreneurs who are able to repeatedly experience success and is right in line
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 5)
Amir benefited from a very nice exit from Shopping.com when it was acquired by EBay for $630 million. Here he discusses that, which sets us up for his next (and current) venture at Adapt.tv. SM: Which companies survived the bubble? AA: Shopzilla, PriceGrabber, MySimon was acquired by CNet, NextTag is still active and private. SM:
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 4)
I am always interested in companies which survived the crash, and especially interested when they are in such a competitive market. Here Amir outlines what steps were taken at Shopping.com led to the success of the company. SM: What did you do differently to make a 1997 founded company survive the worst downturn in the
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 3)
For many venture startups, getting funding is always a significant challenge as well as a strategic milestone (taking too much funding, or not enough). Amir had little difficulty gaining funding in the midst of the greatest boom market, and made what ultimately turned out to be the correct decision in the amount of funding received,