SM: In your research, what were some of the key deltas you found between your at-risk students and your gifted students, and how did that affect your design? CV: There are a great many things we do differently now that we are addressing at-risk and low performing students. What you find when you do the
SM: Apex is venture funded, correct? CV: It is. The company has a long history of financing. It was initially started by Paul Allen and his firm. There were other small investors who came in as well. Prior to my joining the company, Warburg Pinucs invested. Immediately prior to my joining Warburg Pincus acquired the
SM: What was the status of Apex when you joined seven years ago? CV: Apex was founded in 1997. I joined in the fall of 2002. The company at the time was primarily an online Advanced Placement company. They had developed a set of online Advanced Placement courses that were delivered with the assistance of
SM: Have you remained in the education space since your introduction to it at Apple? CV: I have, with one exception.
Cheryl Vedeo is the CEO of Apex Learning. Her background as a software engineer, marketer, and senior manager gave her a solid technical foundation. It was at Apple, as the head of the K-12 education division, that she was introduced to education in the technology space. Cheryl holds a BA in Mathematics from Wheaton College,
SM: Conceptually, what is going on behind the scene with these skill assessments? RP: We look at the state standards for every state we operate in. In those states, we deliver a curriculum that meets or exceed that states standards. In some cases we will give a child an assessment to figure out what they
SM: You are a public company. How has the public market received this business? RP: Overall it has been OK. Originally it was very strong, and lately our stock has not been trading where it should be, but we are doing well compared to most companies.
SM: It sounds as though you are getting the home schooling market. RP: We do, but not as many as you would think. A lot of times the home schooling market wants religion embedded in their courses, and our programs are a little more secular than that. That being said, one out of every four or five