SM: Who is your competition? Why can we assume that NextGen, Allscripts, and others are sitting around without a messaging system? LM: Kryptiq is the only truly open messaging system that can work with any EMR or practice management system. Some of the vendors you mentioned have messaging systems that they developed internally.
SM: What are the deal sizes for your sales? How does the money flow? LM: We have sales that encompass [everything from] extremely large institutions to very small, two-person clinics. Therefore, we have a pricing scheme that is volume based. High-volume customers do get a bit of a price break.
SM: Have you grown primarily through direct sales, or have you had other strategic methods? LM: There was also a viral aspect to our growth. Those people they sent an email to who happened to have a consult or a lab result, wanted the same capability. We started off with Centricity but had a rapid
SM: To me, it sounds as though you wanted to break communication silos in the medical arena with email. Email is a proven killer application. LM: Intel’s policy is that the adoption of technology is directly proportional to applications which require collaboration. According to their philosophy, the increase of PC sales was not the result
SM: So 15 years later you left Intel. What is the story behind that? LM: Intel’s largest OEM at the time, Packard Bell, was carrying the Intel brand into retail. They merged with NEC’s U.S. operations, and I was asked by that newly merged entity to join them and run the commercial business group under
Luis Machuca is the president and CEO of Kryptiq Corporation, a healthcare connectivity company that facilitates an open collaborative network for healthcare. Prior to his time at Kryptiq, Machuca held several leadership positions in the tech industry. He joined Intel in 1981 and spent 15 years there, in a variety of management roles. In 1996,
SM: If I have understood correctly, the primary presentation of your business occurs on two ends, with gifted students doing Advanced Placement courses on one end and at-risk students on the other end. It also seems that schools will do whatever it takes to help at-risk students to help them pass. CV: Overall, yes. Where
SM: At this point, do you have full coverage of the entire basic high school curriculum? CV: We do. We cover the requirements across subject areas of math, science, social studies, and English in order to graduate.