SM: How many students have you worked with online? JC: Thousands. What is really important is that we have created an online experience built on best practices we learned from our in-person tutoring sessions.
SM: If we were viewing the screen of an online tutoring session, what would we be seeing? Is there a whiteboard? JC: It feels like a whiteboard. It is a shared environment where both teacher and student can see the lesson plan. The teacher can make comments on the screen and write on the screen,
SM: Has your online offering increased demand for your tutoring services? JC: We have also seen growth in pure student demand. Here I refer to students of families who are calling in and saying that they are interested in the Sylvan service but that they would like to take it online. They do not even
SM: Let’s talk about your online business. When did you start delivering your supplemental tutoring services online, and what was your strategy for doing so? JC: We started back in 2001. That was the launch point for our online program delivery. There were a couple of factors driving us to build an online program.
SM: Do the teachers recommend you to students’ parents? JC: Sometimes. It is true that our service is a referral or word-of-mouth business. We have been and still are the largest private employer of teachers in the country.
Jeff Cohen is the president of Sylvan Learning, a leading provider of tutoring services to students of all ages, grades, and skill levels. Before rejoining Sylvan, he served as president of Catapult Learning, which he grew from $65 million to more than $130 million. Prior to joining Catapult Learning, he was the senior vice president
SM: If you are able to pull in 600 doctors’ offices a month, I imagine that a lot of that is happening on its own. BB: We have to spend about 15 to 20 minutes on the phone with each new office to teach them how to use the system.
SM: Where do you go from here? There are about 700,000 physicians in the United States, and you have reached about 35,000 of them. What percentage of that available market has a solution like yours? BB: Most of them have practice management systems. The problem is, we know based on the information we receive from