SM: In 2003 you did $130,000. What was your next phase of business evolution? How did you grow? KS: From 2003 to 2004 I really learned how to build on the concepts of product and repeatable processes. I made a significant effort to leave custom work behind. That is what we are still doing today.
SM: What year did you turn your Web design services company into an e-commerce engine? KS: The first version of Volusion came around 2001. I released a lot of the marketing around it in 2002. It was branded as Store 2002.
Kevin Sproles is the founder and CEO of Volusion, an online e-commerce solution for the SMB market. He began his career by coding and designing in high school. Most of his clients had a common need, a shopping cart system, so he developed the first version of Volusion before graduating. Today Volusion has over 150
Cloud Security, Vulnerability of data in the clouds, Entrepreneurial opportunities in the clouds
SM: Who was your intended customer base for the 3-D characters when you set the $300 sales goal? WH: It was our parents. We figured they could not turn us down. It was not a great form of validation, but it was a good form of invalidation. We found out just how hard it was
SM: What did you do after There.com? WH: After I left There.com I started IMVU. I was determined to not make the same mistakes again.
SM: Who were your investors at There.com? WH: The first couple of rounds were angel rounds. The first official investors were Black Diamond Capital Partners, which is a small private institutional fund. Sutter Hill Venture Partners was the first major VC.
SM: What happened after you realized the second round of financing was not going to be available for Sandcastle? WH: I then made a decision to have the company acquired instead of pressing forward. At that point it was viable. Fortunately, I made that decision before we ran out of money. We still had enough