Sramana: How did your first customer find you? Peter Caparso: I cold-called them. I find most of my customers by reading trade magazines, crawling the Internet, and cold-calling. I have built the business the old-fashioned way.
Sramana: The payment clearinghouse is a very large market with a lot of competition. What did you see in the marketplace that made you believe you could be successful? Peter Caparso: The nine original members had all worked in the industry and had vast experience. Our collective knowledge led us to believe there were some
Sramana: When did Adyen officially get started? Peter Caparso: In December of 2006.
Peter Caparso is a cofounder of Adyen, a global e-commerce company which provides outsourced Internet payment services. Prior to cofounding Adyen, Peter worked at various companies ranging from Fortune 500 firms to startups before becoming a key figure at Bibit. In 2004, Bibit was acquired by the Royal Bank of Scotland, where Peter then headed
Sramana: Does your customer base access Flipkart only through desktops and laptops? Sachin Bansal: We have mobile commerce, but it has very little traction.
Sramana: At this point, India has developed a digitally savvy consumer base which is very affluent. How will this impact the future of Flipkart? Sachin Bansal: I expect that people will adopt e-books, but at a rather slow pace. The digitally savvy consumer base may have money, but most of them have the same background
Sramana: Internationally, the book industry is going through huge changes. Now that you have years of experience in the book industry, what are you hearing in terms of dealing with e-books and e-readers? Amazon expects that e-books will overtake paper books in the near future. Sachin Bansal: I have been following that, but as I
Sramana: Let’s fast forward to March 2009. How have the relationship with the distributors and the operational mechanics of your business changed? Sachin Bansal: We actually opened another distribution center in Dehli. To our surprise, almost every distributor in India knew about us, so it was not hard to make a new relationship in Dehli.