How To Build A Strong IP Portfolio: rPost CEO Zafar Khan (Part 2)

Sramana: You said you built the prototype products in 2000. Where you working under a company name at that time? Zafar Khan: At first we looked for a dot-com to use, but the only one that we found available was RegisteredPost.com. By chance we were able to get rPost as the shorter version. People in

Read Full Article »

How To Build A Strong IP Portfolio: rPost CEO Zafar Khan (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Zafar Khan is the founder and chief executive officer of rPost, a company that provides registered email services. His previous experience includes has strategy consulting and finance jobs with Braxton Associates/Deloitte Consulting and Goldman Sachs. Khan has invented two U.S. patents, holds a bachelor of arts

Read Full Article »

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 7)

Sramana: Where is Underground Elephant today? What is your revenue level, and what kind of growth rate are you seeing? Jason Kulpa: We are growing very fast. We project to do $25 million in revenue this year which is up from $9 million last year and $2 million the first year. We are growing very

Read Full Article »

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 6)

Sramana: Following your business model, do you get paid when the lead converts or when your client purchases the lead? Jason Kulpa: When one of the clients purchases the data, we are compensated.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 5)

Sramana: Do you see any trends on your radar regarding retraining the workforce? Huge industries have become emaciated over the past decade. Are you seeing people looking for retraining opportunities? Jason Kulpa: Individuals who are retraining and moving into new industries is a major segment of what we are doing. It is split 50/50 between

Read Full Article »

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 4)

Sramana: What is the volume of leads, or how many students are you placing into programs at this point? Jason Kulpa: On a monthly basis we source about 75,000 valid, interested candidates for programs.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 3)

Sramana: How do you generate candidates who will remain in educational programs long-term? What are the parameters that you take into account? Jason Kulpa: We consider factors such as gender, geo-location, ethnicity, and age. Those are just a few of the data sets that we use for some of our media and it can change

Read Full Article »

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 2)

Sramana: What was the value proposition of Underground Elephant when you founded the company? Jason Kulpa: The idea was to remove the middle man from the equation and create more transparency in the process. I wanted to do a deep data dive about who the customer was and what the user experience was all about.