Sramana: If your business model holds you could be on to something great. I am slightly skeptical about whether or not your business model will hold. If it does then you should hit serious hockey stick growth in the next couple of years. What was your revenue last year? Gene Hoffman: In 2010 we did
Sramana: Can you give me a quantifiable example of the type of impact your solution has for your clients? Gene Hoffman: Let’s say you have 100 subscribers on any given month. Five of them will opt out which means you cannot bill them again and while we can try to help companies retain them if
Sramana: So your initial value proposition for Vindicia was to handle the charge back process for your clients? Gene Hoffman: Yes. Our intention was to recover revenue for our clients as well as provide them market data that was associated with charge backs. We quickly found two things. First, on the downside, we found that
Sramana: How long did eMusic last and how far did it go? Gene Hoffman: The company went public, and I was the youngest NASDAQ CEO ever. We bought a whole bunch of our competition and bought out RollingStone.com. We ended up selling the business to Universal Music in 2001. I spent a year at Universal
Sramana: What was going on with Napster when you started eMusic? Gene Hoffman: Napster did not exist yet. It was written in early 1999. Originally we called the company GoodNoise because finding a domain name at that time was not trivial. At first we thought we were going to have to go sign artists which
Sramana: You were already doing your first major startup while you were still in school? Gene Hoffman: I was in school, and I also worked for the North Carolina basketball team. During my junior summer, Coach Smith had a basketball camp where he brought in a lot of kids from all over the country for three
Gene Hoffman is the chairman and CEO of Vindicia, a provider of SaaS billing solutions. Prior to Vindicia, Gene co-founded eMusic in January 1998 and served as president, chief executive officer, and a director. As head of eMusic, Gene was featured on the cover of Forbes Magazine as a member of the July 1999 E-Gang
Sramana: What is your vision going forward? What comes next? Alex Bouzari: At this point, the opportunity and challenge are that we are in a market that is broader and moving faster than any other market in storage. We have the right technology, and it is differentiated. We have the right partners and we have