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- The Startup Velocity Question
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- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 3)
Sramana: What happened after FirstMark was sold to PSINet? Raj De Datta: In 2001 I went to business school. I studied at Harvard until 2003. The good thing about doing everything I had done before business school is that most people I met there were confused about what they wanted to do with their lives.
Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 2)
Sramana: What did you do after you graduated from Princeton? Raj De Datta: I was going to go to Bell Labs until by chance I met a guest speaker from Wall Street. I did not know anything about Wall Street, and I spoke with him after his talk because it was intriguing. He offered me
Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Raj De Datta is the CEO and co-founder of BloomReach, the world’s first web relevance engine. Prior to founding BloomReach, Raj was an entrepreneur-in-residence at Mohr-Davidow Ventures. Prior to that he was the director of product marketing at Cisco. Prior to Cisco he was part of
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 7)
Sramana Mitra: Did you build a direct U.S. sales force? Stephan Dietrich: Yes. We did that right away. That is why we raised the money. You cannot go into a country with one or two people. We needed to have 15 people to cover sales, marketing, consulting, training, and support. I moved over with my
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 6)
Sramana Mitra: What did you do that allowed you to penetrate the U.S. market in a significant way? You raised money for that purpose in 2006; what was the strategy? How did you build the business from 2006 on? Stephan Dietrich: We still have not penetrated the U.S. market totally. We won deals against the
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 5)
Sramana Mitra: What was your financing strategy for Neolane? You said that the founders bootstrapped the company. Have you taken on any institutional investment to date? Stephan Dietrich: We started with our own money. We knew that with the dot-com crash it would be very difficult to get funding. Our team was not intimidated by
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 4)
Sramana Mitra: In 2001, if I had been evaluating all of the marketing automation providers out there, what would have been the use case that would have made me pick Neolane? Stephan Dietrich: One of our first clients was an online brokerage firm in France. They needed to communicate effectively with their consumers about daily
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 3)
Sramana Mitra: Did you feel that your skill sets in big data would give you a competitive advantage? Stephan Dietrich: We were fascinated by the skills we had developed around data and profiling. We knew we had the skill sets to manage large databases. Back then, large databases were 1 terabyte databases that acquired data