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Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 5)
Sramana: How did you find the animator who has done your commercials? Sean Broihier: l lived in New York for a couple of years. I know a few people who run Internet-related businesses in New York. He did some animation work for them, and I saw it and loved it. I reached out to him
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 4)
Sramana: In 2009 you did $1 million in revenue. How have you ramped since then? Sean Broihier: We crossed $5 million in revenue just two years later. Sramana: How have you built the business from a team perspective? How many employees do you have, and what functions do they serve? Sean Broihier: The entire company
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 3)
Sramana: You rely on search engine optimization to provide a supply of customers through organic search. You rely on word of mouth to entice artists and photographers to sell their work through your site. Sean Broihier: I designed the entire site to be fully automated. It gives artists the sales and marketing tools they need
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 2)
Sramana: What is the business model behind FineArtAmerica? Sean Broihier: The business model is to create a marketplace of buyers and sellers. We allow artist and photographers to upload their images to our site. We then offer them for sale as framed prints, stretched canvases, acrylic prints, greeting cards, and so on. We have a
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Sean Broihier is the CEO and founder of FineArtAmerica.com. After graduating from the University of Illinois with a degree in mechanical engineering, he worked at an engineering firm for 10 years. He started his first business, LocalAutomation.com, as an online marketplace for engineers in 2005. In
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 7)
Sramana: How has your latest product, ShopBuilder, impacted your business strategy and operations? Joe White: It has brought us from a consumer website builder to an SMB website builder very quickly. The types of customers using our tool now are people whom we never suspected would be our principal users. They are people who want
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 6)
Sramana: How do the two of you divide your roles in the company? Wendy Tan White: I focus on the vision, brand, and growth of the company. Joe understands the operations and is strong on the structures of the business. Joe White: That’s why we demerged Moonfruit from the French company we bought once we
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 5)
Sramana: Whom did you raise money from to buy the French domain name company, and what was the impact on Moonfruit? Joe White: We raised it from U.S.-based VC firms, primarily Stevens, which is based in Arkansas. We saw the revenues of the firm we acquired triple once we were able to cross-sell the Moonfruit