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From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 6)
Sramana: How important is it to develop a unique culture in a company? Victoria Ransom: In my opinion, one of the things we have done well at Wildfire is that we took time and effort to create a great place to work. People at Wildfire are passionate about being at Wildfire. The culture is a
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 5)
Sramana: Does Wildfire have good capabilities for small businesses, or is it out of reach for them? Victoria Ransom: We have the campaign capability that can be operated at 99 cents a day. We also have a small business option for our platform that is in the low hundreds for a month. We have small
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 4)
Sramana: Do you have a segmentation of your customer base? Victoria Ransom: There are a lot of SMBs using our product but our focus has been on mid-sized and large brand businesses. That is where we have growth that is powered by our sales force. Our SMB growth does nicely on its own without any
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 3)
Sramana: How did Kayak and Zappos find out about you? Victoria Ransom: Zappos had an employee who went on some vacations with Access Trips. We reached out to him, and he put us in touch with the right person. Kayak had heard of us, and at the same time we were doing outreach through our
From New Zealand To Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 2)
Sramana: Why did the two of you decide to start an adventure travel company as your first entrepreneurial venture? Victoria Ransom: When we were in investment banking, we were both looking to learn to surf. We had tried to find a trip where we could do that, and everything we found seemed to be oriented
From New Zealand To Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Victoria has been an entrepreneur since her early twenties and has developed three companies. As founder and CEO of Wildfire (www.wildfireapp.com), Victoria led the company to profitability in just one year and has built the company to tens of thousands of customers, over 250 employees, and
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 7)
Sramana: Whom do you consider as your competitors? If Art.com is selling Picasso, they are not your competitor. Sean Broihier: Most of the artwork on our site is from living artists and photographers from all over the world. The images that Art.com are selling are supplied to them from large image libraries all over the
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 6)
Sramana: What accounts for the success of some artists and the lack of success of others on FineArtAmerica? Sean Broihier: There is a disproportionate distribution of wealth because we do not have a huge bulk of buyers relative to artists. There are some artists who are making an enormous amount of money and some who