Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was
René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging
Struggling under the pressure of a vertically integrated business that had become obsolete over the last 7 years since the dotcom bust, Sun Microsystems changed CEO in April 2006. Scott McNealy stepped down after 22 years at the helm. Jonathan Schwartz assumed the chief executive’s responsibilities. In the last 12 months, however, dotcoms have come
I wrote a piece earlier called Is Bootstrapping Becoming Sexy Again? In that, I made the point that given where the Internet is today, bootstrapping companies has suddenly become very easy, and gobs of venture capital are no longer required to build the vast majority of businesses. Now, many of the larger companies are actually
I have been writing about eProject, an on-demand Project Management company. More than 100,000 users at 650 companies currently use eProject’s solutions. They run the gamut from Fortune 500 companies to medium-sized fast growing organizations. The product is used across industries, but has some sweet spots of adoption in highly regulated industries such as insurance
I wrote a piece back in January called IBM’s Entry Into Social Networking, where I discussed the potential for applying web 2.0 techniques on the enterprise. Subsequently, I have written extensively about Enterprise 3.0 and the Extended Enterprise trends. A company from England had contacted me after reading the IBM piece. This company, Trampoline Systems,
I have discussed a framework for Enterprise 3.0 recently, and wrote a few pieces to illustrate the Saas and Extended Enterprise trends that I deem as the drivers. Here is a company, eProject, and its CEO Jeff Pancottine, answering some of my clarifying questions. At the heels of Cisco’s Webex acquisition, this seems to me
I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. I also wrote a piece towards the end of 2005, called What is this Sea Change? In this article, I am going to start coverage on a very interesting company called Rearden Commerce, which touches upon many of the concepts we’ve