Thought Leaders in E-Commerce: Homeroots CEO Gil Bar-Lev (Part 1)

Gil discusses wholesale e-commerce and its complexities. This is an important interview to read for e-commerce retailers who’re looking to buy efficiently, as well as run their businesses in a zero-logistics mode. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Homeroots.

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 7)

Sramana Mitra: What you have today is a product and a business model that is just starting to come into the market? This business model is not generating $5 million in revenue? Benoît l’Archevêque: If you only consider Azzimov, no. But if you consider the whole entity, yes. Sramana Mitra: You’re basically trying to turn

Read Full Article »

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 6)

Benoît l’Archevêque: It’s like the 411 service in North America where people call to get services. In China, they have salesmen receiving the call. People call and say, “I’m looking for this.” The person receiving the call will not only give the information but also go and complete the sale. Azzimov is included in that. They

Read Full Article »

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 5)

Sramana Mitra: In the case of Google, they have web self-service advertisement capabilities like Google CPC. If I, as a small business, want to advertise on Google, I can go to Google’s website and set it up to do that advertising. Do you have that in place as well? Benoît l’Archevêque: Yes. We call that

Read Full Article »

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 4)

Benoît l’Archevêque: There are three revenue models in Azzimov: advertising when you search, the lead generation system that I just explained, and the affiliate model. When someone buys, there’s a percentage take off that. Put that aside. Take that business model, but apply it to mobile.

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 3)

Benoît l’Archevêque: I’ll give you a very quick example. If I do a search on Italian, red, and car, you see a Ferrari. What we have created is a new dynamic knowledge graph where we only store words once. If I have 500,000 bottles of wine, I’m not going to store the word wine 500,000

Read Full Article »

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 2)

Sramana Mitra: What year was this? Benoît l’Archevêque: It was in 1990. One Thursday morning, I lost my job. That noon, I said, “Nobody else will fire me again in my life.” So I started my own advertising agency that’s still running. People were coming to me with their problems thinking that only advertising could

Read Full Article »

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We normally only feature companies that have proven concepts in the Entrepreneur Journeys series. This concept, however, is not entirely proven. It is interesting and bold. Sramana Mitra: Benoit, where are you from? Where were you born and raised? Give us some back story of the

Read Full Article »