Next Strategy Roundtable for Entrepreneurs on Thursday, February 25

Sramana Mitra is offering this free online strategy roundtable for entrepreneurs looking to discuss positioning, financing, and other aspects of a startup venture. Up to 1,000 people can attend, but only the first five who register to pitch will be able to present their business ideas.  All attendees are able to join in on the conversations

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Blogosphere on Positioning: David Meerman Scott

David, in his post, Persona-focused Web site leads to 4x conversions for RightNow Technologies offers a case study that addresses a core issue that I have often dealt with in positioning exercises: In a complex sales cycle with multiple players involved, how do you position your product with one message?

Blogosphere on Positioning: Robert Bly

Robert Bly sent me an interesting post from a copywriter’s perspective: Reality in Advertising: For example, in the pump industry, it is common for pump manufacturers to attempt to win customers by advertising a unique design feature.

Blogosphere on Positioning: Susan Gunelius

Just as I wrote about the BlackBerry experience, I read Susan’s post, 3 Steps to Organic Brand Positioning: For example, if your customers perceive your brand as representing poor customer service, make the necessary internal changes to ensure your customers will get best-in-class customer service going forward, and make sure your customers hear about those

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Blogosphere on Positioning: Tom Asacker

Tom Asacker sent me a couple of interesting pieces, including The 7 wonders of branding: Look. Branding today can only work through ideas that customers want to connect with. People can neither be hypnotized with media images nor cajoled with flowery prose. You must truly understand their pain, speak their language, and be felt like

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Blogosphere on Positioning: Steve McKee

Following the just-concluded Blogosphere on Bootstrapping series, here’s a similar series that captures thoughts on positioning from the cloud. Note, most of this material comes from marketeers outside of the technology domain, from folks who write about consumer marketing and brand positioning. However, some of my personal development on product positioning came from my experience

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Entrepreneur Journeys Book Review: Discussing Entrepreneurship and Positioning

Sramana shares her thoughts on entrepreneurship, creating jobs, finding money, and other factors important for success during her conversation with Phil Windley for ITConversations.  You can listen to the entire recording here.

Entrepreneur Journeys Book Review: Win Free E-Book Copy of “Entrepreneur Journeys, Volume Three”

Due to huge success of our earlier promotion, we have decided to do a similar promotion for Entrepreneur Journeys, Volume Three: Positioning: How To Test, Validate, And Bring Your Idea To Market”. We are offering free coupons for e-book copies of EJ3 to the first ten people who write a review of “Entrepreneur Journeys, Volume Two: Bootstrapping: Weapon of

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