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- The Accelerator Conundrum
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pepperi
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 7)
Sramana Mitra: You have a lot of customers. You said you have customers in 50 countries. Does that mean that you also have customers in accounts that could become much larger because you already had started penetrating these accounts? You have small footprints in those accounts that can be grown to much larger value accounts.
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 6)
Sramana Mitra: The total you’ve raised is $10 million and from the same investors? Ofer Yourvexel: Yes. Sramana Mitra: Where are you now in terms of ramp and scale? What have you built it up to? Ofer Yourvexel: Acutally, I’m in a transition point. Because of my background of coming from large companies, we built
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 5)
Sramana Mitra: Tell me more about the pricing. How did you price this? Ofer Yourvexel: It was trial and error it the beginning. We started with one price and we simply said, “We’ll look at how much ERPs cost.” We looked at prices of roducts like ours that were not cloud-based. We made the price significantly higher
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 4)
Sramana Mitra: Was there also a visual merchandising element to the segments you were working with? Ofer Yourvexel: Definitely. It’s not just about the product. The brand managers want to control the way their retailers are presenting it. There is an element of making sure that the retailers are complying with the way that they
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 3)
Sramana Mitra: Tell me a bit more about that pivot. What gave you the idea that this pivot is where the opportunity is? Was there any kind of validation that you were able to do? What was the catalyst for that pivot? Ofer Yourvexel: The catalyst was the product that we had already done on the
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 2)
Sramana Mitra: Before we get into the new venture story, you mentioned that you ran two startups while you were in the US. Were they companies that you founded or recruited to run? How did those come about? It sounds like that’s where you got some of your entrepreneurial experience as well. Ofer Yourvexel: The
Building Significant Revenue with Inbound Marketing from Israel: Pepperi CEO Ofer Yourvexel (Part 1)
If you can build a business with inbound marketing primarily, without having to invest heavily in outbound marketing and sales, it is generally much more capital efficient. Ofer shares his experience in building Pepperi from Israel in that revenue run rate. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from?
