How to Build and Monetize a Technology Entrepreneurship Blog: Monetization Strategy

Monetization Strategy: How would you make money? The consensus, today, is that affiliate marketing is a good monetization model for blogs in general. Advertising rates are just too low to move the needle. Specifically, for your entrepreneurship blog, a viable model would be to build upon the Udemy-1Mby1M affiliate program.

How to Build and Monetize a Technology Entrepreneurship Blog: Content Strategy

Content Strategy: What should you write about? If you look at my blog, I write about technology businesses. That is what I know about. That is what I care about. That is what I am passionate about.

How to Build and Monetize a Technology Entrepreneurship Blog: Platform Strategy

Platform Strategy: What platform should you write on? When I started, most of us early bloggers were writing on WordPress. I set up my own domain (sramanamitra.com) and built my site around WordPress. Today, you have many more options.

How to Build and Monetize a Technology Entrepreneurship Blog: Mission and Positioning

Mission and Positioning: Why are you doing this? I started blogging because I love to write, and I have a lot of opinions on all sorts of topics. I love entrepreneurship. I have always been passionate about entrepreneurship development, ecosystem building, entrepreneurship education, incubation, and acceleration. I have a love for Development Economics and have

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How to Build and Monetize a Technology Entrepreneurship Blog: Introduction

I started blogging on Technology Entrepreneurship in April 2005. The Internet was different then. There was no Smartphone. Social Media was just starting. Facebook and LinkedIn were new concepts. Today, in 2021, building and monetizing a Technology Entrepreneurship Blog requires a very different strategy than the one I started with. In this multi-part series, I

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PaaS: Bootstrapping by Piggybacking

We’ve discussed all kinds of creative bootstrapping mechanisms in this series. My #BigIdeas2020 contribution is yet another technique that I believe would be particularly relevant and powerful going forward.

Best of Bootstrapping: The VC-Entrepreneur Compensation Disbalance

The compensation disbalance in the Venture Capital / Private Equity world remains quite stark. Take a look at the chart a friend once sent me showing some concrete data on VC compensation, and Private Equity industry performance. VCs without much of an operating background constitute a trigger-happy lot, operating based on spreadsheets rather than experience

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Best of Bootstrapping: How RainmakerForce CEO Mack Sundaram Bootstrapped Decisively to $5 Million+

Mack has built a successful business optimized for autonomy and profitability. Excellent navigation! Sramana Mitra: Let’s go to the very beginning of your journey. Tell us where you’re from. Where did you grow up? Where were you born and raised? Mack Sundaram: I was born in South India in a village near Chennai. I spent

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