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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 3)

Posted on Friday, Jun 22nd

For many venture startups, getting funding is always a significant challenge as well as a strategic milestone (taking too much funding, or not enough). Amir had little difficulty gaining funding in the midst of the greatest boom market, and made what ultimately turned out to be the correct decision in the amount of funding received,

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 2)

Posted on Thursday, Jun 21st

There are several very interesting aspects to keep in mind when considering Shopping.com. First, the comparative shopping marketplace was a low-barrier-to-entry marketplace to enter, leading to significant competition. Second, revenue generating strategies were difficult to figure out in the 1997-1999 timeframe. Online advertising as a revenue model had barely started to take off. Finally, once

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 1)

Posted on Wednesday, Jun 20th

Amir Ashkenazi is the founder of Adap.tv, as well as the former founder and CTO of Shopping.com. Adap.tv is in the midst of the Online Video Advertising fray, on which I have recently written quite a bit. In fact, Danny Cohen suggested this conversation after reading one of those pieces about one of Adap.tv’s competitors,

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Is Google Monetizing YouTube?

Posted on Thursday, Jun 14th

Now that it has been a few months since Google bought YouTube, we can look at how it is benefiting from it. Comscore data for March 2007 seems promising. YouTube’s popularity has made Google the most frequented site for streaming videos. Out of 57.4 million unique visitors who played video clips on Google, almost 53.5

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