Guerilla Marketing Online

Case study on how a low-budget indie movie has grossed $22.5 Million so far, led by Interactive Marketing Executive Amy Powell, and powered by Google.

Top 10 World Languages

What other world languages besides English need Internet strategies?

A Fast Second

Or Third. Or Fourth. It doesn’t matter much. With $50 Billion in cash, Microsoft can be anything. David Kirkpatrick writes a long article in Fortune on how Microsoft plays catch up to Google, Salesforce.com, even some unknown littles like Writely.com and Numsum.com. The bottomline is, Microsoft will emerge ahead of most of these companies eventually,

Read Full Article »

Status Elevation of Content

Elevation Partners gets going … what’s coming in Media and Content?

Affiliate Marketing Pitfall

Affiliate marketing has been a popular marketing mechanism online for almost a decade now. These days, however, in the age of Google Adwords and Yahoo Overture, be careful about your Affiliate marketing strategy. It is likely that between you and your affiliates, you are bidding up keywords for the same search terms, making none other

Read Full Article »

Video iPod: Early Validation

iTunes sold 1 Million+ videos since it added video capabilities on Oct. 12, allowing customers to purchase music videos, short films and episodes of certain television shows for viewing on their iPod or computer, for $1.99 each. Popular downloads include music videos from Michael Jackson, Fatboy Slim and Kanye West, as well as episodes of

Read Full Article »

YahooBAY: Epilogue

However, I also believe, that to counter Google’s menacing march towards an unchallenged and unhealthy level of market dominance, a viable alliance could be YahooBAY.

Google vs eBAY or Google vs YahooBAY?

I said once before, that Yahoo should acquire eBay. eBay’s market cap is $52 Billion, whereas Yahoo’s is $50 Billion. It would roughly be a merger of equals, but I believe Yahoo’s future is far more promising than eBay’s. Hence, judging by futures, Yahoo ought to acquire eBay.