Yahoo’s New Entertainment Move

Yahoo will create 100 branded entertainment destinations around major brands like Harry Potter, Nintendo Wii, etc. (NY Times) Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation. This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around

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Fashion Blog

Have a look at this: NY Times Fashion critic opens a blog called Runway. It’s got some class, and promises to be something potentially non-trashy, judging by the delightful piece on Alber Elbaz’s experiments with Polyester, and a gem of a line: tomorrow is actually a difficult place to reach.

Mobile Music Forecasts

EE Times: Global spending on mobile music from ring tones to full-track downloads is expected to reach $32.2 billion by 2010, with consumers in the Asia-Pacific region and Japan leading the market, a researcher said Tuesday. Spending on music for handsets is forecast to increase by nearly two and a half times this year’s predicted

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Children’s World

BBC announces children’s world. Read our analysis of the Pre-Teens space in Segments and LifeStyles. Some raise the obvious security question. But clearly, the segment deserves attention, and BBC has decided to pay it.

Will the Digital Era Change Writing?

The rock album is dying, with digital services letting music fans cherry-pick individual songs they like. But will something similar happen to writing? Is the novel endangered by slice-and-dice nature of the Web? Interesting article from the WSJ comparing the Future of Books to the Present of Music. My take: Most non-fiction is better presented

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Segments & Lifestyles: Working Women

Here is a report on the state of the internet in terms of targeting the Working Women demographic, a highly desirable segment, yet seemingly somewhat underserved from an advertising inventory point of view. Some possible positionings for content and services that would capture the attention of this audience: – A Personal Shopping service for the

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Eager Parents

Here’s our report on Parents from the Segments and Lifestyles Series. 2007 could well be the year of the networked parents. Only other parents have the patience to listen to the endless details of kids’ stories that every parent has and wants to share, making this is a terrific social networking category! And given how

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eBooks Future

Harper Collins announces an investment in NewsStand this week to enhance its digital efforts. This draws attention of book lovers and passionate readers to the future of Books. Some of the more successful book projects recently have been the blockbuster Harry Potter series and the Da Vinci Code franchise, as well as the literary successes

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