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Yahoo’s New Entertainment Move

Posted on Wednesday, Jan 31st 2007

Yahoo will create 100 branded entertainment destinations around major brands like Harry Potter, Nintendo Wii, etc. (NY Times)

Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.

This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.

I like it.

Previous Post: Yahoo, Think Different! has some other suggestions.

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