Global Graphical Advertising Forecast

Imran Khan’s report also has the following chart, which I found useful: Brand advertising budgets are moving to the web aggressively, and this chart is a good synthesis of the trend.

Rise of Ad Networks

Imran Khan at JP Morgan provides some interesting data on the rise of Ad Networks, as the long tail becomes more and more active, and the big portals lose their share of eyeballs. Here are some of the charts:

Watch Out Google, Vertical Ad Networks Are Coming

As predicted in multiple prior articles, vertical ad networks are gaining momentum. The newest is Martha’s Circle, a Lifestyle blog network powered by Adify. Samir Arora’s much touted Glam Media has competition! Expect to see more coming, especially a Business Blog network that I know is cooking, since I have been approached by the major

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Web 3.0 & Walt Disney (Part 5)

Conclusion Walt Disney Co., the second-largest U.S. entertainment company, reported on Thursday a 12% rise in quarterly profit, driven by sports network ESPN, more visitors at theme parks, and increased sales of consumer products but revenue just missed Wall Street’s target. Disney reported net income of $877 million, or 44 cents per share, for the

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Web 3.0 & Walt Disney (Part 4)

Acquisition Targets Disney has made quite a few acquisitions in the past. Recently it acquired Club Penguin, a kid-friendly virtual world where children can play games, have fun and interact with each other. The Company is evaluating various other opportunities and here we will take a look at the possible acquisition targets for Disney. Disney

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Web 3.0 & Walt Disney (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Walt Disney sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on some of the vertical categories. Context We all know that

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Web 3.0 & Walt Disney (Part 2)

Vertical Strategy Walt Disney operates various Internet properties that cater to a large cross-section of the society. It’s popular sites are Disney.com, FamilyFun.com, Movies.com, ESPN, etc. We will take a look at the Company’s various online verticals below. Disney operates a host of sites in the entertainment space that caters to both the young and

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Web 3.0 & Walt Disney (Part 1)

Introduction The Walt Disney Company is a diversified entertainment company. Disney is a Dow 30 company, had annual revenues of over $34 billion in its most recent fiscal year and a market capitalization of about $65.6 billion as of July 31, 2007. Our prior coverage about Disney is here. It operates in four major business

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