Hulu offers free online video content in the form of TV shows, clips, and movies to users in the US. Based in Los Angeles, the site is a joint venture between NBC Universal and News Corporation. More than 50 other companies also provide content, including FOX, MGM and Sony Pictures Television.
Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.
This week, NBC bought Oxygen Media for $925 Million. iVillage + Oxygen gives them a pretty big presence in the women’s demographics. I believe, iVillage is also pulling together a women focused vertical blog ad network with Adify, in which NBC invested alongside Time Warner. [Related coverage at Alarm Clock.] So, now where does that
I did some digging into the various business and financial media sites last night, and here are some stats. Alexa Ranks: (Yahoo! Finance and MSN Money are not included in this list, because I cannot find Alexa ranks for them.) * CNNMoney.com: 76 * Forbes.com 483 * Marketwatch.com 1,032 * WSJ.com: 1,043 * Businessweek.com 1,310
Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships. What are we seeing here? Is FM
WSJ reports: “In a strategy shift, CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads. The deal, with Internet Broadcasting, a privately held Minneapolis-based company
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.