There is a plethora of obvious merchandise to sell to tango aficionados, and commerce is thus a very attractive category. From music to dance shoes to clothing to DVDs, the options are abundant. And, of course, we’ve been talking about travel experiences all along as possible commercial touch points. Other, less obvious commercial opportunities that
Content, of course, because the tango is a dance form, is abundant on the Web. Just look at YouTube and you will find many video clips. There are lots of blogs written by aficionados from various parts of the world, but my general observation is that tango content on the Web is terribly disorganized, with
As we design the portal, one of the first things we need to determine is what brings users to the site. In other words, what is the Context? This is an interesting question because tango aficionados come to the Web for multiple reasons. The first and most basic context is to look for places to
We have discussed a number of ideas this year. Of these, the notion of renaissance entrepreneurs – those working at the cusp of technology and the arts and humanities – is one I have a particular passion for. I am of the opinion that Silicon Valley’s next phase will need to tap into these kinds