If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. We’ve seen some excellent European companies make successful transitions into becoming global software companies. In 2018, MP Objects CEO Martin Verwijmeren shared an excellent and inspiring story for European startups to emulate. MP Objects was acquired by Kinaxis for $45 million in 2022. Sramana Mitra:
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’ve seen some excellent European companies make successful transitions into becoming global software companies. MP Objects CEO Martin Verwijmeren shares an excellent and inspiring story for European startups to emulate. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where
We’re seeing some excellent European companies make successful transitions into becoming global software companies. MP Objects CEO Martin Verwijmeren shares an excellent and inspiring story for European startups to emulate. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of
Sramana Mitra: By the time you reached $4 million in 2015, was this still all in the Netherlands? What is the geographical footprint of your customer base? Martin Verwijmeren: Although we had various offices around the globe, we acknowledged that we were EMEA-centered. Since we were providing our services to big international companies, the software
Sramana Mitra: You provide this to e-commerce companies? Martin Verwijmeren: Yes. We have two markets. On one hand, we have brand owners including manufacturers, wholesalers, or retailers. They want to orchestrate their supply chains better. They make use of MPO. Within that market, we focus on consumer products. We also focus on industrial markets. Think
Sramana Mitra: Can you give us an example? Maybe work through a customer use case so that we understand exactly what you are talking about. Martin Verwijmeren: I’ll also explain how we go to market. MP Objects is a platform to support companies in their supply chain orchestration so that they can, through their customers,
We’re seeing some excellent European companies make successful transitions into becoming global software companies. This is an excellent and inspiring story for European startups to emulate. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Martin Verwijmeren: I’m