Adify, the small ad network company that is powering blog networks for larger “old” media companies such as Washington Post just raised $19 Million in funding from USVP, NBC and Time Warner. In my Giving Up on AdSense piece, I referred to the WPNI program, which is powered by Adify. Amit Agarwal reports: ComputerWorld, the
I recently wrote a piece called News Corp: Bewildered Pioneer, where I discussed the rather low rate of monetization of MySpace, News Corp’s crown jewel in the online space. Following that, MySpace blocked Photobucket, Photobucket whined, the media went up in arms against News Corp. This is exactly what I would have done if I
In my post, “McGraw-Hill: Beating the Street” I have discussed McGraw-Hill’s overall business prospects, which looks good with lower double-digit growth in 2007. However, BusinessWeek, McGraw-Hill’s crown jewel is struggling and I am going to talk about it here. BusinessWeek, is one of the most widely read business magazines, with more than 4.7 million readers
Good! Just as I was complaining about Google’s absense of CPM-based display advertising options, they have picked up Doubleclick. :: “DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Google CEO Eric Schmidt in
This week, Viacom announced a multi-year partnership under which Yahoo! will serve as the exclusive provider of sponsored search and contextual ads to all of Viacom’s 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com, with potential expansion to more than 140 additional Viacom websites across the globe. The ads will be powered by
AT the heels of his $13 Billion acquisition of Tribune, Sam Zell put his big foot in the mouth by saying: “If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?” Zell said during the question period after his speech. “Not very.” The statement shows
The Walt Disney Company is a diversified entertainment company with a $70 Billion+ market cap and a stock that has been performing consistently well for amost 4 years. It operates in four major business segments – Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. The Studio Entertainment segment produces, acquires and distributes live-action,
For those of you following my Newspaper industry coverage, here’s an interesting set of statistics: