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- The Accelerator Conundrum
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kevin eichelberger
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 5)
Kevin Eichelberger: If I were looking to create a company or a startup that is going to solve the problems of tomorrow and not just the problems of today, I would look at the way consumers shop and the prediction around how they’re going to shop as the foundation for that. I think that introduces a
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 4)
Sramana Mitra: It sounds like this is also a key open problem around which more innovative solutions are in order and where innovators and entrepreneurs could come up with more innovative solutions. Kevin Eichelberger: Absolutely. Mobile payments issue is a big opportunity. Mobile user experience is a big opportunity. I think there is a larger
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 3)
Kevin Eichelberger: Typically, we’d advise our clients about opportunities to improve the mobile and shopping experience, in particular, the checkout experience. There are two events that happened in 2016 that will create lots of opportunities for brands and retailers to make that process more seamless to an end user. By and large, that will be
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 2)
Sramana Mitra: Let’s double-click down on that. What are some of the key user experience trends in mobile shopping that your customers need to pay attention to? Kevin Eichelberger: One of the metrics that still trail behind is the conversion rate for mobile devices. Yes, it is true that more people shop over a mobile
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)
Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more. Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn. Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn.
