I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,
Wize is a relatively new entrant to the product research field, and unlike its competitor Become, does not offer an integrated search experience whereby you can do your product research as well as comparison shopping for price within the same environement. I gave this feedback to Tom, and he agrees, that the fragmented user experience
[Part 1] [Part 2] I asked Tom for a TAM analysis, as I ask all entrepreneurs. The analysis is not as crisp as what Shiva presented, and I suggest you tighten it up, Tom. I think, the segmentation also needs finetuning. Nonetheless, here it is. SM: How big is the market for what you have
To conclude our interview, I asked Tom what role he sees SunPower playing in the alternative energy marketplace, and the impact the company may have in alleviating some of the challenges we face with potential energy shortages. SM: Let me ask you the big question now. What role do you see SunPower playing in the
In Part 1, I introduced you to Wize, a 6-month old product research engine. Product Research has been around on the web since the ancient days of Web 1.0. epinions, for example, made a gallant attempt to become the place where the entire web’s products were reviewed. Today, the site has significant momentum with millions
In order to have a mass market which could potentially consume all residential market (and expansion of commercial markets) places, awareness and motivation (incentive) must exist among the consumers. Further advocacy would also help grow the energy production market by utility companies. SM: What is the level of awareness and motivation in the marketplace to
Following my conversation with TheFind, a lifestyle shopping service, here, we explore Wize, a product research engine. In this discussion, I am speaking with Tom Patterson, CEO. SM: Please describe your business value proposition and your product. TP: Wize is focused on helping people decide what to buy. We do this in several ways. First,
The core of SunPower’s success has been its dominance of the high efficiency solar cell. Tom breaks down the marketplace by product type, and explains where SunPower fits into the picture. SM: Is your technology the most efficient on the market today? TW: We are the highest efficiency in the world, although Sanyo is close.