Web 3.0 formula discussion (4C, P, VS) Context Online health portals are targeted at meeting specific user needs. HealthGrades for example provides ratings and profiles of hospitals, nursing homes and physicians to consumers, thereby, aiding the consumer to select the best physician and treatment. In most health sites, the context is split-up between men, women
Business Model Online health sites earn majority of their revenues from advertising and sponsorship programs. They also earn revenues by licensing and retailing products through their site. WebMD (Nasdaq: WBMD), the leading portal for online health, for example, saw its advertisement and sponsorship revenues grow by 45% to $52.4 million and licensing revenues increase by
Top Players and Rankings With more and more users going online for quality content on health, fitness, medication, and expert advice, there is a rising demand for healthcare portals. Some of the top sites for health are WebMD Health, NIH.gov, MSN Health, Yahoo! Health and EverydayHealth. Health queries, medication, symptoms are very popular among users.
Overview Online Health is definitely attracting eyeballs and the recent data released by comScore proves it. On an average, 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visited health information sites each month during the first quarter of 2007. The online health segment grew by 12% in 2006. These sites