M&A and VC activity Increased traffic and stickiness of online health sites have led to a number of deals in the current year. In July 2007, NBC Universal and GE Commercial have jointly invested $25 million in Healthline, a fast growing health vertical. In June 2007, Meredith, a leading media and marketing companies acquired Seattle-based
Top Players and Rankings With more and more users going online for quality content on health, fitness, medication, and expert advice, there is a rising demand for healthcare portals. Some of the top sites for health are WebMD Health, NIH.gov, MSN Health, Yahoo! Health and EverydayHealth. Health queries, medication, symptoms are very popular among users.