Defying Google: Adify CEO, Russ Fradin (Part 2)

In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning

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Defying Google: Adify CEO, Russ Fradin (Part 1)

I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,

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Googlemania

By Patti Wilson, Career Coach and Guest Author [A friend of mine forwarded this article on Google by Patti Wilson. The perspective is so very different from the rah-rah perception of Google, that I asked for her permission to publish it here.] Google might be a great place to work for a certain population of

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Adify Challenges AdSense

Adify, the small ad network company that is powering blog networks for larger “old” media companies such as Washington Post just raised $19 Million in funding from USVP, NBC and Time Warner. In my Giving Up on AdSense piece, I referred to the WPNI program, which is powered by Adify. Amit Agarwal reports: ComputerWorld, the

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Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

Yahoo! One Up On Google

This week, Viacom announced a multi-year partnership under which Yahoo! will serve as the exclusive provider of sponsored search and contextual ads to all of Viacom’s 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com, with potential expansion to more than 140 additional Viacom websites across the globe. The ads will be powered by

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Yahoo can kill Google AdSense for Content

I got an email from one of my readers, Todd, in response to the Viacom post: “Curious on your latest post – why do you lambast Google for ‘paying hopelessly little to publishers who use AdSense’, when it’s pretty clear from their financials that they pay out nearly 80% of ad revenue to adsense publishers?

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Viacom Confronts YouTube

Viacom (VIA) sues Google (GOOG) over YouTube. Read the WSJ clip: :: After months of negotiations that failed to produce any settlement, media giant Viacom sued Google and its recently purchased YouTube unit, alleging that the immensely popular video-sharing Internet site engages in “massive intentional copyright infringement.” The suit, filed in a New York federal

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