Blogs have changed the face of the web dramatically over the last few years. GigaOm is a network of blogs published by GigaOmniMedia, Inc. You could read my interview with founder Om Malik here to get a flavor of how he pioneered blogging in the early years of the millennium.
Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships. What are we seeing here? Is FM
Publication businesses earn their revenues through advertising. Running a blog requires a great Ad Network partner to achieve success. for Om that has been FM. SM: When did you sign up with FM? OM: Right out of the gate, before I even left my job I had already signed. I think it was the end
SM: You are then providing the ad network infrastructure to these aggregators? RF. Yes, we are a technology and services platform that allows any network operator to build and maintain their own highly targeted ad network. If we had existed back in 2004 our pitch to FM would have been that instead of spending millions
We talked about the fragmentation in the media business, with the long tail developing a stronger influence overall. Adify’s genesis is in this trend. SM: What is the significant opportunity you see in the fragmentation phenomenon? RF: First we realized that brand marketers are going to have a challenge.
SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in
I got an email from one of my readers, Todd, in response to the Viacom post: “Curious on your latest post – why do you lambast Google for ‘paying hopelessly little to publishers who use AdSense’, when it’s pretty clear from their financials that they pay out nearly 80% of ad revenue to adsense publishers?