Today I spoke with a diverse group of new entrepreneurs. Together they illustrate how a business depends on how sharply the target market is defined. One entrepreneur is well on her way and another needs to focus more on his strongest market segment. Like many entrepreneurs, the other two are clearly accomplished people, but don’t
In case you missed this session, here is the recording:
This morning I worked with four new entrepreneurs, all at the early stage of validating who their customers are and building their businesses. Up first was Martin Calle and his company OraQuel. Martin worked for years on product development for companies like Procter & Gamble and Frito-Lay, but eventually wanted to create a product that
In case you missed it, here is the recording:
This morning I worked with three new entrepreneurs, each at a different stage of validating who their customers are and building their businesses accordingly. Two have e-commerce businesses, which I love. In fact, my Forbes column tomorrow will discuss the shift from brick-and-mortar shops to e-commerce and how such businesses are so well poised for
In case you missed this session, here is the recording:
Sramana Mitra’s next free online strategy roundtable for entrepreneurs will be held on this Thursday, April 8, 2010 starting at 8am PDT/11am EDT/8:30pm IST. You can find more details and register here. Please join us and let other entrepreneurs know!
I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. Based on this work, I’ve been able to draw a few conclusions. First, a good percentage of entrepreneurs don’t bother validating their ideas. Another percentage are immediately interested in raising money. Raising money without validating the business is pretty much