Sramana: Have you built this company organically, or have you taken on investors? Abhishek Rungta: I have built this entire company from my initial 1,500 [~$27] rupee investment. All of the growth has come from our own efforts and sales. Sramana: Services companies have the ability to bootstrap and grow well organically. You can get
Sramana: What have been your primary strategies for growth? Abhishek Rungta: I did make a few good decisions. In 2009 I joined hands with a small company, and I ended up acquiring it. They were running a small .NET business but did not have a lot of work. I was able to provide them with
Sramana: So, you realized you could scale the business with that model? Abhishek Rungta: Yes. I termed it “dedicated hiring.” I would market it on Elance and other places as well. We also did PPC with Overture, GoTo, and others prior to Google. Within a few days, I saw our model was getting copied every
Sramana: What did you do when you recognized that your business was in trouble? Abhishek Rungta: I recalled an incident that occurred when I was a student in the UK. At one point money was tight, and I needed to make some money quickly. I found a company that needed a forum built for them
Sramana: What was the next step you took to grow your company? Abhishek Rungta: I then decided to start my own website. I went to some sites and bought a domain name and made some interesting discoveries at that time. You can actually buy an entire setup for 25,000 rupees [~$452] per month. If you
Sramana: What was your experience at the IT exhibition like? Abhishek Rungta: The first booth I saw had some problems going on. They were a modem based company, but the staff in that booth had very little education and did not want to be very active in helping to sell the modems. I went to
Abhishek Rungta is a serial entrepreneur and the CEO of Indus Net, a digital design services firm based in Kolkata that employs more than 500 people. This story is an example of emerging entrepreneurship from Kolkata, India. Abhishek recieved his bachelors in commerce in accountancy, graduating with honors from St. Xavier’s College, Kolkata. He has
Sramana: What are your thoughts on the family ties with the business? Sabrina Parsons: My husband works at the business, and I agree that you have to keep business and personal relationships as separate as possible. One of the things I love about the family business is that I feel it allows me flexibility in