Sramana: What was happening on the business side during 2008? Henry Schuck: We were marketing and doing sales. We were basically just splitting our time. We spent half of our time doing data integrity and the other half doing sales and marketing. We did calls to decision makers and sent samples to potential clients. We
Sramana: Did you focus only on IT, or did you focus on IT only to validate your concept and use the IT list as a minimal viable product? Henry Schuck: We stayed very focused. People would ask us to create our service for finance, engineering, and marketing. The company was bootstrapped with our savings money
Sramana: You mentioned that the owner sold this company to a private equity firm. What led him to take that step rather than building the company further? Henry Schuck: The owner was in a place where he was making a lot of money but he did not like the job. He was not in a
Henry has more than 10 years of experience managing the sales and marketing activities of fast-growing IT data companies. Prior to DiscoverOrg he managed marketing and research at Global IT Profiles, LLC and led the company en-route to a successful private equity sale. At DiscoverOrg he manages sales, marketing, and strategic development for the company.
Sramana: You mentioned earlier that you have bootstrapped your online training offerings via your on-site training courses. Has bootstrapping been your funding model or have you taken outside funding? Aaron Skonnard: We are a bootstrapped company. We started this company with $5,000 from each of the partners and we have not taken any money. Last
Sramana: Are people able to take your courses and then move on to find new careers or jobs? Aaron Skonnard: Definitely. There is a woman in Sweden who was a dietician, but she really wanted to make a career change and become a programmer. She started taking some classes at a local institute and got
Sramana: What plans do you offer today, and what are the feature of each plan? Aaron Skonnard: We have a standard plan and a plus plan. Our standard plan provides access to the entire library as long as you are connected to the Internet, and it is $29 a month. We also have mobile apps
Sramana: When did you release your first ten courses online? Aaron Skonnard: In 2008, just as the banking system collapsed. Training budgets were slashed, and Wall Street fell apart. We had an early adopter price of $699 for full access to the library of courses for a year. The idea was that we would move