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Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 7)
Sramana: You are not trying to convince a professor, you are running a $10 million business. You can do whatever you want to do. From a business point of view, what is compelling is navigating the social science opportunity. Let’s say you have a man who gets 10 dates. What tools can you give him
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 6)
Sramana: What is the competitive landscape like for you today? Has it changed a lot over the years? Brandon Wade: Competition is getting tough. It is not that hard to create a website. You can buy software or outsource development. Launching a dating website is very easy. The key for us is to continue to
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 5)
Sramana: How many men and women do you have in your network of sites today? Brandon Wade: Across the various sites we have close to three million members. There are 1.7 million profiles on SeekingArrangement alone. We have launched that website in German, Spanish, and French and it is becoming successful internationally as well. We
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 4)
Sramana: How did the revenue track beyond 2007? Brandon Wade: It doubled almost every year. We are close to $10 million dollars this year. In the meantime, we have been launching new websites in the same space. SeekingArrangement is about successful, generous men. We have morphed and created new websites with the same theme. In
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 3)
Sramana: How long did it take you to get 4,000 users signed up to enable the launch of the site, and what were the demographics? Brandon Wade: It took me three weeks. At that point we had five women signing up for every single man. Sramana: So, you successfully turned the equation around from the
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 2)
Sramana: Your hypothesis about the dating scene, and your solution to it, are definitely unique. Brandon Wade: It changed the equation, but at the same time it created controversy. A lot of people found the concept to be shallow or superficial. Controversy turned out to be very good for business. I certainly leverage controversy into
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Brandon Wade is the founder of SeekingArrangement.com, a dating website for successful men and women who want to meet them. Prior to founding SeekingArrangement, he worked for Microsoft, GE Power Systems, and Booz Allen Hamilton. He is a graduate of MIT, where he earned both his
Long Journey to a $435M Exit: Bytemobile Cofounders Chris Koopmans and Nicholas Stavrakos (Part 7)
Sramana: There is so much ubiquitous data use going on right now that it is obvious that carriers need to do something to keep up with infrastructure needs of this pattern. However, the consumer has this mentality that everything needs to be free or flat fee. Today’s Internet is crumbling over a colossal free rider