Omer Artun is the founder of AgilOne, a company which provides cloud-based predictive customer analytics. He studied at Brown University and holds a PhD in computational neuroscience/machine learning and physics. He previously worked for McKinsey & Company and for the marketing division of Best Buy. Seven years ago he decided to found his own company
Sramana: If there is a small company looking to launch a new game on your platform, what kind of terms would you offer them? Lon Otremba: I won’t go into specifics, but we will offer a more favorable revenue share. They get greater than 50% of virtual goods revenue share, and we will share ad
Sramana: What are you doing to be a game changer in this space? Lon Otremba: We are introducing the idea of how brands can live in our environment in ways which are appealing beyond games. We could introduce a major brand like American Express into our environment through a payment mechanism or through a virtual
Sramana: When you market to your audience, do you have to do revenue sharing? Lon Otremba: If we are marketing we do not have to do revenue sharing because we are acquiring users directly. If AOL decides that they want to feature our games in their environment simply because our games monetize well, then we
Sramana Mitra: How did you convince your first couple of customers to go with you? Omer Artun: They were people whom I helped as a consultant. Once I built up trust with them, I told them I could do what this other vendor was doing for them much cheaper and better. That is how I
Sramana Mitra: What e-commerce systems do they work with? Omer Artun: This doesn’t matter to us. It is a rest API. Any e-commerce system can pull the data out of it. If you think about the day in a life of a marketer, we are trying to do other things than just starting up recommendations
Sramana: What is your market reach? Lon Otremba: We are consistently running 10 million unique players a month. That is growing rapidly. We had 8 million just three months ago. The trajectory we are on now is one that we hope will provide us with 30 million monthly players by January or February. Sramana: How
Sramana: Where did your journey go after Muzak? Lon Otremba: After I left I joined New York Angels and I was looking at a few other situations where I could be a good fit. In the mean time I became an investor and board member in both Internet media companies as well as medical technology