Sramana: What was your motivation for contracting your technical offerings down from seven analytics engines into your current offering? Dean Stoecker: We realized that we could not scale the company with a bunch of sales people. We certainly could not scale in terms of marketing if we had to pitch seven different analysis engines. Instead,
Sramana: Did you start the company with a pure cloud SaaS vision? Dean Stoecker: We had the engines that were running the cloud services developed as desktop tools. We had the vision of having strategic and tactical tools and that the tools would be data independent. We expected to be able to ingest big data
Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a
Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people
Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dean A. Stoecker is chairman, CEO and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. Prior to Alteryx, Dean led business development efforts for Integration Technologies, a systems integrator, where he helped develop technology that automated
Sramana: I agree that if small businesses have to handle their own logistics, it is another hindrance to their growth. My recommendation to smaller e-commerce companies is for them to outsource their logistics. I’m not sure if you are the right place for those types of companies to go to, however, because your standards are
Sramana: How would you handle very small startup companies? Would you like to hear from them? Maria Haggerty: Absolutely. If there is a small company with a great idea, then we would love to talk to them. We have a very small company that was founded by young woman with no VC backing. She is