Sramana: Where did the cloud based ERP portion of the business come into play? Virender Aggarwal: In 2007 one of the groups in the company was able to form a team to start building ERP in the cloud. That team grew to 80 people and built a multi-tenant cloud ERP product. That product started selling
Sramana: How big did that business become? How many customers did it have, and what revenue did it reach? Virender Aggarwal: We had about 300 to 400 customers in Malaysia with a channel partner alone. In Singapore we had around 25 clients. The HR modules sold very well. The likes of Intel, Seagate, Avaya, and
Virender Aggarwal is the CEO of Ramco Systems, an enterprise software company focused on cloud computing products and services. Prior to his current role, he was the president and APAC region head for an IT services firm based in Singapore. In previous stints he was a key player in building the IT services and consulting
Sramana: I like your desire to dive deep into a segmented market. That is a core philosophy of the 1M/1M incubator. It pays to focus on a narrow, precisely defined segment. We have case study after case study in which entrepreneurs have succeeded by doing that. Even though it is tried and true, I find
Sramana: You also mentioned that you oursourced certain tasks as part of your strategy to scale the business. Could you give me an example of that? Vince Thomas: We do outsource certain capabilities. We created an engine that can produce hundreds of thousands of invoices per day from our system. Fulfilling those invoices, which includes
Sramana: How did you find your first big client? Vince Thomas: It was a very interesting experience. The client was based out of Dallas, Texas, so I flew down there from Detroit. I knew conceptually what they client needed. I put together a surface-level demonstration which was tailored for their situation. It did a bit
Sramana: I like it when companies tightly segment the market; it is much easier to qualify leads and messages to that customer base. My next question is, how do you charge? What is your business model? Vince Thomas: There are three ways we charge. The first is a licensing fee to use the software. That
Sramana: What experiments did you run during your early years of starting the company? Vince Thomas: I look at the world in terms of problems. As I walk through the world every day, my mind thinks of the world in terms of problems. When I saw the problem of managing shared bills, my first experiment