Sramana: What product were you really trying to sell during that time? Colin Day: We have three products today: Connect for passive candidates, Recruit for active candidates, and Onboard for new hires. Back then, our initial product was an applicant tracking system. It was a front-end, back-end system. On the front end we would manage
Sramana: That aligns exactly with the 1M/1M philosophy. That is what we want people to do – get to customers and revenues as quickly as possible. Our belief is that entrepreneurship equals customers, revenues and profits. Financing is optional. Colin Day: We were forced to go that route. If I had not received that call,
Sramana: It’s funny you mention the need for funding. At 1M/1M we are strictly against that point of view. Ideas don’t get funded. You were operating at a time and in a situation where things clicked, but most of the time you need to turn an idea into a business and the business gets funded.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Colin Day is the founder, CEO and president of iCIMS, a SaaS provider of HR solutions. Prior to founding iCIMS, Colin worked in sales and new business development at Comrise Technology, an IT staffing firm. After successfully opening a new branch office in Washington D.C., Colin
Sramana: What are your key product differentiators? Virender Aggarwal: Our unique differentiators center on our complete mobile coverage capability. We can run on iPad and Android tablets with a mix of native apps and HTML5. We also have a great graphical user interface. Our system is geographically aware, and it does not ask the end
Sramana: What is your market share of the Indian ERP market, and how does Oracle and SAP fit in? Virender Aggarwal: I feel that we are getting 10% of the new business happening in the country. We see Oracle and SAP, and on occasion we will see Microsoft. We have not seen Flex at all.
Sramana: Do you have value added reseller and system integrator channels active or do you do those service yourselves? Virender Aggarwal: In the past two months we have appointed 15 partners in the US. I don’t think any partner in the US is capable of doing any of the customization work on their own. In
Sramana: How big is the MRO business today? Virender Aggarwal: That business does about $12 million a year and is growing rapidly. Sramana: How big is the cloud ERP business? Virender Aggarwal: In terms of revenue it is doing $5 million, but it is growing very rapidly to the extent that we have stopped selling