Sramana: Financing in India has become a little bit easier. One of our 1M/1M companies managed to raise their first million from a VC. We worked with them during the bootstrapped phase. Our advice was to get to the point where they had paying customers. They sell to small businesses, so it’s not like they
Sramana: How big is endpoint backup and recovery in the commercial space? Jaspreet Singh: It is a $650 million market, according Gartner. It is growing 10% year on year. The largest shareholder is HP, which has $250 million in revenue, but their product is 13 years old and has declining revenue. The market was ripe
Sramana: How did your journey evolve from Ensim to being a founding member of Druva? Jaspreet Singh: While I was working on some of the open source projects, I met my co-founder, Milind. He was at Veritas and he convinced me to apply at Veritas. He told me that if I passed the criteria, I
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. [This interview is featured in my Entrepreneur Journeys book, Seed India – How To Navigate The Seed Capital Gap in India] Jaspreet is a co-founder and CEO of Druva. An entrepreneur at heart, he bootstrapped the company while defining the product, sales and marketing strategies that
Sramana: Are there other companies similar to yours that you compete with directly? Dan Dillon: There are a lot of national players who are behind the scenes. An average consumer would not know about them, but they are doing stuff every day with larger accounts. They are calling on steel mills, medical buildings, and hospitals.
Sramana: Who was your third hire? Dan Dillon: Someone to manage content. We realized how important search engine optimization was and how dirty the content was that we received from suppliers. The janitorial supply business is very old. We had to convert the information from fliers and info sheets that manufacturers had into content that
Sramana: Given your business model, where you do not have to deal with the logistics of the shipments, what kind of margin do you do? Dan Dillon: We have a floor of between 8 and 9 margin points when marketing via comparison shopping engines. If people are coming in organically or directly due to our
Sramana: When it comes to your commercial business, who are you selling to? Are your primary customers janitorial suppliers, or are they building managers? Dan Dillon: We certainly have an audience of building contractors, maid services, and cleaning services that travel from location to location. The larger audience for us is the facility or office