Sramana: Your TAM is essentially tied to the number of transactions you can process. You really needed to get a handle on the volume of transactions going through your system. What did you define your TAM after this reality emerged? Jake Weatherly: We look at all of our segments somewhat uniquely. We also look at
Sramana: What was the reason you were making pitches? Were you trying to raise capital? Jake Weatherly: We were pitching for practice in the beginning, but it was warming up to raise capital. In our first round we raised just over 1 million dollars and just over 1.5 million dollars in the second round. Both
Sramana: When you set out to deliver an eligibility verification service and technology, did you have specific questions that you wanted to frame the capability around? Jake Weatherly: One of the things that we uncovered in the early stages in terms of personally identifiable information, where security is a huge concern, is the need to
Sramana: What years were you at WebEx? Jake Weatherly: I was there from 2005 to 2006. I was there when the company was preparing for an acquisition. It was a fantastic experience and I was fortunate enough to be there during the acquisition. I stayed there for a quarter after the acquisition before I was
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jake is the co-founder and CEO of SheerID, an online shopping cart platform which provides instant, seamless group verification. For more than 15 years, Jake has focused his career on entrepreneurship and small business growth. He has traveled the world to teach business and marketing planning
Sramana: We have seen several bubbles in our industry. First the dot com, second Web 2.0, and now the app craze. Investors made very irrational decisions in each of these bubbles. When will they learn? Why don’t people ever learn? Kevin O’Connor: There are probably a couple of reasons why. I am fairly skeptical of
Sramana: How do you determine a non-linear career path? What is that conversation like? Kevin O’Conn0r: Organizations go through different stages. If you are in an early stage, then an individual’s career development is in his or her hands. When you get to a bigger company, career paths become far more linear. It is very
Sramana: Part of the advantage in vertical search is the ability to zero in on a market segment using a precise taxonomy. Kevin O’Connor: Absolutely. That is why we built a platform that lets us handle virtually any taxonomy. If you look at shopping comparison engines, you will see they are a price comparison engine,