If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Carl Theobald is the CEO of Avangate, a e-commerce and partner management solutions provider for software-as-a-service companies. Theobald has held senior executive roles at both large enterprise and venture-backed software companies, including being a VP at Oracle, founder at RubiconSoft, and SVP at Serena Software. At
Sramana: Who were your early adopter customers and what is it that made them converge to you? How did you clinch those deals? Suresh Shankar: Essentially we are building a choice engine in a way that gives you multiple ways to apply it to your needs. In one case we have been working with a
Sramana: When did you start Crayon Data? Suresh Shankar: We formed the company in 2012. In reality we have only been functioning since October. That is when we moved into a real business and started to hire people. We are coming out now and we are talking to people now. We have made good progress
Sramana: When did IBM buy out RedPill and what was the reason behind that acquisition? Suresh Shankar: In late 2008 they came calling because they were looking for an analytical play. It was a rigorous buyout process and that was a question I kept asking them. They were interested in our high end analytical work.
Sramana: It sounds like this dose of reality was good for your soul. It helped you get back down to the ground. Srikant Sastri: Absolutely. That is why as Suresh and I set up our business, today I play the role of the background voice reminding us of the need to preserve our cash. That
Sramana: Srikant, what was the premise of the business that you were looking to start? Srikant Sastri: I still carry copies of the formal business plan I wrote at that time. It was 1995, and the early signs of the technology boom in India was there. Telecom was present and IT was starting to flutter.
Sramana: Srikant, what is your background? Srikant Sastri: When I was young I studied every possible subject in Hindi. Aside from math and science, which have an English influence, all of my other studies such as history, civics, and geography where all in Hindi. English is not a native language for me. I grew up
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Suresh Shankar is the Founder Director at Crayon Data. Prior to founding Crayon Data he held various positions at IBM, RedPill Solutions, ANN AMRO Bank, Young & Rubicon, and JWT Fulcrum. He was the CEO at RedPill which was sold to IBM in 2009. Srikant Sastri