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Built to Enjoy in Utah: Jana Francis, Founder, Steals.com (Part 2)
Sramana: Is that what drove you to become an entrepreneur? Jana: As I drove away, I realized that I was a capable, smart girl who had been through harder things in life. I was perfectly capable of coming up with something that I would be able to do from home and make enough of an
Built to Enjoy in Utah: Jana Francis, Founder, Steals.com (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jana Francis is the co-founder of Steal Network, an interactive marketing company that delivers top-quality brands and products one day at a time to their online communities of women through the websites babySTEALS.com, scrapbookSTEALS.com, kidSTEALS.com, and sheSTEALS.com. Before founding Steal Network, Jana spent her career specializing
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 7)
Sramana: How does your affiliate market help entrepreneurs grow their business? Carl Theobald: Affiliates are really a reflection of how this new online world is not only leveling the playing field for start-ups, but providing the resources for entrepreneurs to focus on what they do best and outsource the rest. In this case, they can
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 6)
Sramana: It seems that many of your mid-market customers could be coming in through the self-service channel as well. Have you found that to be the case? Carl Theobald: That is a very good point. Our self-service channel is a very good sales tool. Software AG is a customer of ours that came to us
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 5)
Sramana: Let’s talk a bit more about how the company is being built. How do you build and scale from here? Carl Theobald: The company had focused on the self-service market, which meant we had a very small direct sales organization. Once we realized the solution was acceptable for larger customers, as well as the
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 4)
Sramana: What kind of customers are you working with? Carl Theobald: Starting back in the early days, it was all about very small startups. They were software companies that wanted to sell downloadable software such as anti-virus. These were companies that sold games or PC performance tools. The other set of companies that used Avangate
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 3)
Sramana: How did Avangate get started? What was the genesis of this company? Carl Theobald: It started in 2006 in Europe. The founder and a very bright technical team built the core platform and got a good solution up and running. They grew 75% a year and achieved profitability in 2010. Sramana: How did Avangate
Helping SaaS Companies Grow Through Revenue Sharing: Avangate CEO Carl Theobald (Part 2)
Sramana: This is a very crowded space. How do you differentiate yourselves from others? Carl Theobald: There are a lot of different companies in our space. There are billing companies that solve part of the problem by assisting with subscription management and billing. We provide a complete solution that goes beyond subscription management and billing.