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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 4)
Sramana: In the first few quarters of 2010, you released a minimum viable product by outsourcing to India and hiring some freelancers. Can you tell us a bit more about that process? Graham Cooke: It is not easy to go that route. Luckily, Emre is a great coder, and he could build the architecture and
Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 3)
Sramana: What was your first minimally viable product? Graham Cooke: There were two things that we wanted to do. In 2010, web analytics was not getting feedback. When you are on a website, why do people do things? We wanted to understand why people did stuff. We wrote a very simple survey system to ask
Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 2)
Sramana: Did your work at Google lead you into starting Qubit? Graham Cooke: My last three years at Google were spent working on a product designed to measure how advertisers on Google’s platform were investing their media budgets on different campaigns. If you were a company like Amazon and you spend hundreds of thousands of
Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Graham Cooke is the CEO and co-founder of Qubit, a conversion optimization company. Prior to founding Qubit, Graham worked for Google, where he ended up as the global leader in charge of conversion rate optimization. Today he is focused on Qubit’s mission of helping businesses get
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 7)
Sramana: How are your investors navigating the length of the investment? Have they switched between funds? Stan Nowak: I have been impressed with my investors. They are patient, and nobody is running for the exits. We see the best days for the company right in front of us. The consumer influx from the Affordable Care
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 6)
Sramana: What did you accomplish over the next 18 months with the funds that you raised in your Series B? Stan Nowak: We focused on customer growth and segment growth. We started spreading across the market a little differently. We understood the dynamics of the healthcare marketplace. Between 2003 and 2006, a significant element of
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 5)
Sramana: You were raising money in 2003, which was not a great time in the technology industry. What was the reaction from industry? Stan Nowak: We spent time in Boston, Connecticut, and New York. It was definitely not an easy time to raise money. Our first fundraising was with a firm we had a prior
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 4)
Sramana: When you signed your first $25,000 contract for that first 90 days of service, how many patients did that cover? Stan Nowak: Our model was about 50 cents per target. That would have allowed that client to reach out to 50,000 patients at that time. Sramana: That is a good business model that I