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Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 2)

Posted on Tuesday, Oct 8th

Sramana: When did you start this self-publishing adventure? Jasinda Wilder: We started writing under this pen name a year ago. We started self-publishing in April of 2012. We started with our poetry collection that my husband and I had just to test the waters and see how easy it would be to get the manuscript

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Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 1)

Posted on Monday, Oct 7th

In 2008 I wrote an article for Forbes, How Amazon Could Change Publishing, talking about the drastic need for disruption in the book publishing industry. Since then a growing number of authors have turned to indie publishing platforms such as Amazon’s Kindle Direct Publishing (KDP) to launch their businesses. Today indie authors are becoming brands

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 7)

Posted on Sunday, Oct 6th

Sramana: What is the distribution of your workforce between the US and India? Amith Nagarajan It is almost exactly even between the two. Sramana: What is the deal with your New Orleans operation? Amith Nagarajan Essentially my wife and I decided we did not want to raise our kids in Washington D.C, and since she

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 6)

Posted on Saturday, Oct 5th

Sramana: Where is the company headquartered? Amith Nagarajan I started the company in college and then moved it to San Jose. In 1996 I moved it to Sacramento to get out of the Valley because it was so insanely expensive. In 2002 we consolidated operations, and I moved our headquarters from California to Tyson’s Corner

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 5)

Posted on Friday, Oct 4th

Sramana: What was in the association product portfolio? Amith Nagarajan Associations are an interesting animal. They do a lot of different things, but in spite of that even the largest global associations are fairly small by commercial standards. Our largest customers today might have 200 million dollars of revenue which is considered small or medium

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 4)

Posted on Thursday, Oct 3rd

Sramana: Two years into the company, you started to get consulting revenues. What was the ramp from that revenue from those projects, and how did you staff them? Amith Nagarajan I don’t remember the exact revenue amounts. I know in 1996 we achieved over 1 million dollars in revenue total. We had significant revenue growth

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 3)

Posted on Wednesday, Oct 2nd

Sramana: What was your first product? Amith Nagarajan The first product suite that I built were component tools that allowed people to build user interfaces more rapidly. Back then it was based purely on Microsoft Windows. It evolved quickly from there. Sramana: What path did you follow to get the company launched and find your

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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 2)

Posted on Tuesday, Oct 1st

Sramana: What led you to found the company that early? Amith Nagarajan There were two things. Early on in life I knew I wanted to be an entrepreneur and I had tried my hand out at a few different types of jobs ranging from banking to retail. I felt that my creativity and my desire

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