Sramana: You established your company and got it funded in upstate New York. That is not one of the entrepreneurial hubs in the country. Can you describe the environment and what it was like to get a company off the ground in that area? Sinclair Schuller: It was less challenging than we thought it would
Sramana: What did you do after you left Morgan Stanley? Sinclair Schuller: I went to work for a startup in upstate New York that focused on help desk software. I worked as a Java developer inside of a really small company. At Morgan Stanley I experienced software development in large enterprises, so it was a
Sinclair Schuller is the CEO of Apprenda. With his two co-founders, Schuller has secured $16 million in VC funding to date. Investors include NEA, Ignition Partners, and High Peak Ventures. Apprenda delivers private and public PaaS to enterprise developers. Sinclair serves on multiple venture networks and speaks nationally on the topics of enterprise IT efficiency,
Sramana: You own the company 100%. How do you incentivize your employees aside from salary? Do you have a private stock option plan? Arvind Agarwalla: We do not have a stock option plan, and that would not make sense because I really have no intention of exiting the company. Our sales team operates with an
Sramana: Have you lost clients to the companies that offer an SaaS model? Arvind Agarwalla: We have not lost any clients to the public cloud. We offer our clients a private cloud option. We allow our clients to determine what kind of security they want. They allow what branches they want to connect to the
Sramana: In the history of any company, a few key people become the legs on which the table stands. Who were those people for you, and how did you find them? Kolkata was not the hotbed of management talent. Arvind Agarwalla: If you look at a product company, research and development is one leg. Sales
Sramana: It sounds like your market started to mature by 1991. Arvind Agarwalla: It was getting mature by then. We had started advertising, we had strong word-of-mouth recommendations, and we had a good user base. People recognized us as a software company. Our customers felt we delivered very effective software, and our pricing was extremely
Sramana: How did you deal with the piracy situation? It was pretty bad in the 1980s and 1990s. Arvind Agarwalla: The first thing we decided to do was implement copy protection on our software. Of course a lock can be broken, but we had to copy protect it or we would not be able to