Sramana: What was your next deal after Webs.com? Itai Sadan: Our next deal was with Yahoo small businesses as well as with an Intuit company. We have since done deals with companies like Google. Sramana: What was your deal with Google? Itai Sadan: In 2012 Google had a marketing initiative to get small businesses to
Sramana: What kind of deal did you structure with AT&T? Itai Sadan: It was a reseller deal. They were using our technology internally and we trained their staff to use our product. That was an amazing QA exercise of our product because we suddenly had 40 AT&T web designers working with our product giving us
Sramana: You had the vision for DudaMobile but left SAP in 2010. What happened during the in-between years? Itai Sadan: After I had been relocated to Palo Alto to work in the SAP headquarters, I brought Amir into SAP to work on my team. We were both working in Palo Alto for SAP when I
Sramana: How long did you work for SAP? Itai Sadan: I worked for them for six years. During that time I was relocated to Palo Alto, where I spent most of my time. Even within a large company like SAP, I found a way to build my own little startup environment. I have always felt
Itai Sadan is the founder and CEO of DudaMobile, a company that turns desktop websites into mobile sites. Itai has over 10 years of experience in business development, partner management, program management, and development. Prior to founding DudaMobile, Itai was a director at SAP, where he managed the SAP Discovery System program and was in
Sramana: Who was your first customer? Ido Schoenberg: Our first client was Blue Cross Blue Shield of Hawaii, followed by Blue Cross Blue Shield of Minnesota. Since then we have added a significant number of payers. If you look at the number of lives our systems cover today, you will find that number hits the
Sramana: Among the benefits you are bringing to the space is the ability to become a bridge to the EMR systems. Ido Schoenberg: EMR is very important, and that is an example of one area where we do highly integrated with a backbone facility. If you are a WellPoint member, you want to make sure
Sramana: Are you trying to compete with the existing healthcare network and provide a more efficient means of delivery? Ido Schoenberg: The last thing in the world we want to do is compete with the existing delivery network. The important distinction between us and many of our competitors is that we believe the existing system